Commercial expertise
Margin architecture and data-driven decisions. Growth that adds revenue while quietly losing profit is the most common problem we are called in to fix.
Focused support where it creates commercial value.
How the range is priced, and what that structure signals about the brand.
We look at the whole ladder rather than one service at a time: entry points, hero products, the gaps competitors have left and the ones you have left open. Price is a positioning decision long before it is a finance one.
See which parts of the business actually make money, once everything is counted.
We work the real margin through by product or service, by channel and by customer, including the costs that usually get left out of the calculation. Most founders find at least one bestseller earning far less than they assumed.
Protect margin and meaning when the category is trained to discount.
We set what gets promoted, how often, how deep and what is never touched, so the brand keeps its value in the customer's head as well as on the balance sheet. Promotions are a tool; permanent discounting is a repositioning nobody chose.
The plan for moving price, and the words that go with it.
When price needs to move we work through the sequencing, who is told what and when, and which customers need handling personally. Done properly a price rise is a non-event; done carelessly it costs you the customers you least wanted to lose.
What the work looks like in practice.
We work out what each part of the range, channel and customer actually earns before anybody argues about a price. The argument usually settles itself once that is on the table.
When price needs to change we sequence it: who hears what, in what order, and which customers are worth a personal call rather than an email.
What you walk away with
A pricing structure built on real margin rather than habit, a promotional discipline the team can hold, and a clear view of where profit is actually being made.
How we work
We combine the pricing rigour of large beauty and luxury businesses with the reality of running an independent brand, where every point of margin has somewhere to go. Every recommendation comes with the numbers behind it.
Start a conversationYes. Each of our services can run on its own if you have a specific gap. THE90® is the option to choose when you want the whole picture interrogated properly.
Both, and the delivery is the point. We work alongside your team on the priority initiatives, track results in real time, and course-correct as we go rather than waiting until the end to find out whether it worked.
A conversation. Tell us where you are heading and what is getting in the way, and we will tell you honestly whether we are the right people to help.
Flexible by design
Bring us in for a full THE90® sprint, or for a single pillar or issue on its own.
See the category clearly, sharpen your position and act on the opportunities your competitors haven't spotted yet. Built for founders who need hard evidence behind the next big call, not just instinct.
→Build the rhythm, clarity and systems that make ambitious growth sustainable.
→Make every channel, campaign and investment work harder against a shared growth objective.
→Our trademark 90-day sprint. One focused quarter, one commercial priority.
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