Growth,engineeredfor beautiful brands.
We help ambitious beauty, wellness and luxury brands grow faster, more profitably, and with greater clarity.
Boutique intelligence
Founded by a former L'Oreal and Coty executive, The Boutique Consultancy transforms beauty, wellness and luxury brands through 18 years of corporate intelligence applied to independent business growth.
Unlike generic business consultants, we specialise exclusively in premium brands that demand commercial sophistication to match their operational excellence. We work with a select number of clients ready to scale strategically, not just survive.
Real execution. Measurable results.
THE90®
THE90® is a hands-on 90-day sprint where we work alongside your team to diagnose, execute and embed, delivering measurable impact fast, without the open-ended retainer.
Designed for brands that need results now, not a report.
Explore THE90®Ways in
Pick and mix.
THE90®
The full sprint. One focused quarter, one commercial priority, delivered alongside your team.
→Strategic Counsel
A sounding board when a decision cannot wait for a full engagement. Advice on its own, valued properly.
→A commercial moment
Black Friday. Year ahead planning. New client wins. Bigger order values.
Bring us the moment. We'll build the commercial plan around it.
Expertise
Strategy disciplines for premium brands.
- 01
Commercial Strategy
The growth roadmap, priorities and operating cadence.
- 02
Launch & Go-to-Market
Audience definition, rollout planning, retail readiness.
- 03
Brand Intelligence
Competitive & Competitors Insights
- 04
Pricing & Profitability
Margin architecture and data-driven decisions.
Approach
Where corporate strategy meets independent ambition.
“We don't hand over plans and disappear. We embed with your business, applying Fortune 500 strategy to boutique brand challenges, delivering measurable growth through proven systems and data-driven decisions.”
18 years·L'Oréal & Coty alumni·London