ABOUT US
KIRSTY NEWMAN
Founder & CEO | Beauty, Wellness & Luxury Industry Expert
Kirsty is a dynamic and results-driven leader with a deep expertise in the beauty, wellness and luxury sectors. Throughout her career, she has worked with some of the most recognised global brands, including L'Oréal, Coty and JAB Holdings as well as privately funded independent enterprises.
She uniquely combines corporate expertise with entrepreneurial insight in order to achieve sustained success through strategic, actionable solutions.
Having spent nearly two decades honing her skills in brand strategy, marketing, e-commerce and business development, Kirsty founded her own consultancy in early 2025 to help businesses in these sectors navigate challenges and unlock new opportunities for success.
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Kirsty has built a robust network of industry leaders and experts throughout her career, giving her access to the best specialists across various sectors. This invaluable pool of talents ensures that every project benefits from the highest level of proficiency and insight.
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Known for building and leading high-performing teams, fostering collaboration and developing forward-thinking strategies, Kirsty consistently delivers tangible results and drives change.
GAIA GABIATI
Consulting Lead | Branding, Operations & Leadership
Gaia brings over a decade of leadership across health clubs, private clubs, hospitality, wellness, and aesthetics. Her career began in Milan at a premium private health club, where she built a solid foundation in service, culture, and operational excellence.
In London, she quickly progressed through top-tier brands like Harvey Nichols, Virgin Active, Third Space, and Soho House - carving her path from team leader to senior management. Known for driving team performance and enhancing customer journeys, Gaia later transitioned into luxury aesthetics, where she managed multi-site clinics, refining her expertise in operational strategy, customer experience, and leading high-performing teams.
Having met Kirsty as a mentor during her own development, Gaia now works alongside her in consultancy, helping brands strengthen their foundations, scale with purpose, and unlock their full potential. Gaia empowers clients to uncover their core values, discover their "Why," and elevate their customer journey, whilst ensuring their brand identity is cohesive in tone, look, and feel, and positioned for a lasting impact. She bridges brand and business through smart systems, clear strategy, and a powerful network - opening doors and connecting the right people at the right time. Recognised for her ability to create momentum, she blends structure, vision, and human connection to drive lasting success.
