ABOUT US
KIRSTY NEWMAN
Founder & CEO | Beauty, Wellness & Luxury Industry Expert
Kirsty has spent 18+ years driving commercial growth across some of the world's most recognised beauty and luxury brands — from L'Oréal's luxury division and Coty's global omni-channel operation to transforming an independent wellness business from loss to +44% revenue growth and a successful second location.
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She has managed multi-million pound P&Ls, led teams of 16+, grown Amazon sales by 158%, and worked directly with VCs on funding and expansion.
She founded The Boutique Consultancy to give ambitious brands access to senior commercial expertise that actually moves the needle — without the cost of a large agency or full-time hire.
GAIA GABIATI
Consulting Lead | Branding, Operations & Leadership
Gaia brings over a decade of leadership across health clubs, private clubs, hospitality, wellness, and aesthetics. Her career began in Milan at a premium private health club, where she built a solid foundation in service, culture, and operational excellence.
In London, she quickly progressed through top-tier brands like Harvey Nichols, Virgin Active, Third Space, and Soho House - carving her path from team leader to senior management. Known for driving team performance and enhancing customer journeys, Gaia later transitioned into luxury aesthetics, where she managed multi-site clinics, refining her expertise in operational strategy, customer experience, and leading high-performing teams.
Having met Kirsty as a mentor during her own development, Gaia now works alongside her in consultancy, helping brands strengthen their foundations, scale with purpose, and unlock their full potential. Gaia empowers clients to uncover their core values, discover their "Why," and elevate their customer journey, whilst ensuring their brand identity is cohesive in tone, look, and feel, and positioned for a lasting impact. She bridges brand and business through smart systems, clear strategy, and a powerful network - opening doors and connecting the right people at the right time. Recognised for her ability to create momentum, she blends structure, vision, and human connection to drive lasting success.
